Thursday, September 23, 2010

Social Media 101: A Required Course

Posted by eMarketinginsight

Whether you like it or not, social media has become a part of our daily lives. Twitter, Facebook, LinkedIn, YouTube, Yelp – these social media platforms have changed the way we think, the way we communicate and interact, the way we build relationships, the way we make decisions, and the way we shop. Why then are so many businesses so reluctant to use social media?
The biggest barrier to entry into the social media world is education. It’s difficult to “teach an old dog new tricks” especially when social media and the internet in general, are always changing. There’s so much to learn and understand – What is it? Why do I need it? How do I get started? Who has time for this? How do I prioritize? How does this benefit my business?
My advice is to just try it – start small, make mistakes and learn from them.

So, while the “old dogs” are learning, taking it slow and giving it a chance, how can we help the “new dogs” or the next generation of entrepreneurs and business owners get on board with social media?  Read more...
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