Thursday, October 29, 2009
Thursday, October 15, 2009
Many companies in many countries have very strong reasons to pursue the strategies shaped by their analytics. Virtually all companies which are leaders in their respective arenas are aggressive analytics competitors and much of their success can be attributed to masterful exploitation of data. Rising global competition intensifies the need of this sort of proficiency. For example, western companies unable to beat the competition from their Chinese and Indian counterparts on product cost, are seeking the upper hand through optimized business process.
Companies now just embracing such strategies, however, will find that they take several years to come to fruition. For example, many companies in credit cards business find that they need several years of times before their strategy actually starts to work. They need to make process changes in virtually every aspect of their consumer business: underwriting risk, setting credit limits, servicing accounts, cross selling etc. These firms need to keep their managers in their jobs for longer periods because of time required to master quantitative approaches to their businesses.
Even if you talk about, politics, there are ample reasons to believe that success of political parties is largely dependent on the analytics of the data they gather regarding voter perception now a days. Democrats in US carried out extensive analysis of, what the US voter is mostly worried about: financial and physical health but not Iraq war!!
Bohemian companies in the investment world are purely competing on their strengths of their analytics. Today, competing on analytics is the new science of winning. More than ever before, business decisions have multimillion-dollar impact and multiyear consequences.
Saturday, October 10, 2009
The research shows, when forming a decision about buying a product or service from a particular company or organization, 83% of the general public feel it is ‘very’ or ‘fairly important’ that a company shows a high degree of social responsibility. Social issues, such as climate change, corruption, election, healthcare and education add to the mix of changes in the expectation of general public. Clearly marketing can ignore these changes in the business and consumer environment, but it does so at its peril.
Consumers not only vote with their feet and their purse against companies and brands they disapprove of, but evidence shows they will also actively change their behavior in favor of those companies of which they approve. In the past, positive differentiation in price, quality and functionality was what was required for success. This is no longer enough and barely noticeable in many sectors anyway. Often, depending on the sector, price, functionality and quality can be replicated – perhaps within weeks or a month, maybe a year – but they are no longer the tools that will maintain differentiation in the longer run.
Emotional engagement and values, on the other hand, are much harder to develop, much harder to replicate and, once established, much more embedded and harder to shift. Investing in values and a ‘bank of goodwill’ can therefore pay dividends. As brand management evolves, values are becoming the key differentiator. The question is does it work? Does taking such a values-led/cause-led approach deliver bottom-line benefits?
The answer is yes. Marketing related to a cause, if done sincerely and executed well, provides a win-win-win. A win for the business, a win for the cause issues or charity and a win for society. One of most successful Cause-related marketing (CRM) programs run by P&G is a partnership between Pampers and UNICEF. Here for every pack of Pampers that a consumer buys, we contribute 1 tetanus vaccine to developing countries. The collaboration has helped raise awareness for the need for tetanus vaccines in developing countries as well as reassured consumers that we have partners with the requisite expertise to execute this. Further, the UNICEF association underlines Pampers equity as a brand that cares about babies. Take the case of Tata Tea, it’s Jago Re campaign started last year with educating citizens regarding realizing their voting power. And it has started a corruption oriented campaign now a day. And Tata Tea has been benefited in the similar lines.
Cause marketing leaders recognize that business and society are linked, and therefore have a unique challenge and opportunity to make a positive impact on society, while also boosting short-term sales, long-term reputation gains and stakeholder loyalty.
Cause-related marketing is a strategy whose time has come. Links with social issues, if made sincerely and professionally, will reap rewards. Do it badly and the consequences could be disastrous, but do it well and success will follow.
Tuesday, October 6, 2009
Monday, September 14, 2009
Monday, August 17, 2009
Just open a bank, making sure that it has an impressive building and a fancy name.Attract a lot of deposits, by paying good interest if that is allowed, by offering toasters or whatever if it isn't.Then lend the money out, at high interest rates, to high rolling speculators (preferably friends of yours, or maybe even yourself behind a different corporate front).The depositors won't ask about the quality of your investments since they know that they are protected in any case. And you now have a one-way option: if the investments do well, you become rich; if they do badly, you can simply walk away and let the government clean up the mess.i.e. if it is heads up you win and if it is tails they loose!!!!
Monday, August 10, 2009
Saturday, May 30, 2009
Thursday, May 28, 2009
Tuesday, May 26, 2009
Ragging: It is one of the issues which is paralyzing our society now a days austerely. And I think nothing can define it more precisely. Lots of lives have been lost to it but this menace is still continuing. And that’s in an educated environment like college & school. Why it is so? I consider it to be a major topic of debate but more importantly it is a major subject of introspection, if we proudly consider ourselves to be human while remaining voiceless.
History of Ragging
Let me start with the history of ragging, how it started in educational institutes? And how is still uncontrollable even after so much of awareness creation and law making done by the government?
There is no evidence when & where it started but when educational institutes were happening to burgeon around the world, more and more student were becoming educated. Parallel to that complexity & hard work needed in education grew. Students were required to be better equipped to beat the competition. Then gradually a trend started to subdue some of the burden of higher education by allocating a little work to the juniors. Lethargy had become one of the synonyms of those peoples. Soon those ways of allocation of ones own responsibility went physical from psychic methods. And then more innovative strategies were brought into picture like: ghajni hair cuts, slapping, forcing to do obscene acts and million more….In a euphemism people named ragging as a way of interaction between seniors & juniors. Here objective was clear but intentions were wrong. I myself have seen student being molested. Both girls and boys are equally prone to this malpractice enjoying complete impunity even under the law!!!
Psychic Reasons behind
Many psychologists around the world have observed several psychological facts behind the making of this phenomenon termed ragging. Some of them, from their studies & my own understanding are given here:
People who face ragging tend to rag others when come on driver’s seat; this is the most prominent reason behind its permanence.
Weak; either physically or mentally people tend to join this malarkey.
Lean family background and improper caring during childhood of a person is sometimes greatly responsible for ragging others.
People now these days consider it to be a fashion statement.
One reason which makes controlling this menace largely impractical (that people don’t consider) is that in almost all colleges ragging is virtually supported by the faculty itself of the college. I tried to find out the reasons behind. And the answer is –To stop the possible arrogant behavior of juniors before faculty.
Ragging does the job of terrorizing students while they are in their launch so that future will see more responsible acts by them in front of their faculty. I call those faculties- “Respect Mongers”, who don’t care about doing their own job sincerely, rather more anxious about getting artificial respect!!! Believe me, if these people (faculties) have real worth in them to be respected, they will get it in abundance.
Some Myths about Ragging
Before I call it, let me Wright in for you some myths about ragging that people believe to be truths. These are:
Ragging is the best & fastest way to build junior-senior relationship.
No. How you can think about an honest relationship, when the basic building block of the relationship is inhumanly treacherous? If somebody really wants to make a healthy senior-junior relationship, then please help them (juniors) rather then troubling them.
Ragging makes a junior tough & smarter. So face it.
Complete rubbish. Do you think all the successful people who are tough or smart, because of ragging? Ragging is a tool in the hands of seniors for making fun of juniors & nothing else.
Ragging increases the respect of seniors in the minds of juniors.
Believe me. Nothing can be more false than this. As I wrote earlier in case of faculties of colleges. They (juniors) are seeing the real you!!! Behind every, so called respect a seniors gets, there is long list of f**king things, that a senior would never love to hear.
One thing that is always true of ragging. It takes away the humanity of a human by an inhuman…