Post written by Anshul Gupta. Follow me on twitter.
There is no doubt that, the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. See the statistics below (picture + power point + videos):
Industry Report Overview:
Social Media: 31 Stats & Anecdotes:
Social Media Revolution:
Rise of social media is the key to the free flow of ideas and creativity around the world. It has lifted the barriers between different countries of the world. Today we can get in touch with the people like Tom Peters, without needing a prerequisite of so called status in the society. We can listen to the top thinkers for free on sites like you tube. And we can unite on any issue and realize the true importance of freedom to speak our mind out. It is the cheapest medium to get the attention of the world, to show off your talent. It has become a source of imaginary connectedness today, where people tale solace by the feeling of connected to a larger world.
TV and print media is here to stay for a while (Today companies are leveraging that fact by using optimized marketing strategies), because third world countries still need to grapple with issue of lack of proper internet connectivity. But as the things become cheaper and technological advancement forwards, we would see an continually interconnected world via ideas.
If Google has to worry of its biggest competitor today then it should not think of Yahoo! or Bing....Because these are not its competitor anymore (with Google having more than 70% search engine market share). Today, Google's biggest competitor is you! Yes we are the biggest competitors. Tomorrow, when the whole world would be interconnected through social media, and if we need to find a restaurant in Shanghai , we won't search it on Google...rather we would ask people directly who are in our social media friend list!
Who would you believe more? A search engine or a human; who has the local knowhow...
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