Saturday, January 8, 2011

How to Fight with Spam 2.0?

Web has changed dramatically during the past decade from Web 1.0 to Web 2.0. Web 1.0 is a retronym that refers to the state of the World Wide Web, and  website design style used before the advent of the Web 2.0 phenomenon. On the other hand, the term Web 2.0 is associated with web applications that facilitate interactive communication, interoperability, user-centered content and design, and developing the World Wide Web

One way communication tools like email belong to web 1.0, while interactive tools like social networking sites which provides real time two (or more) way interaction opportunities are children of web 2.0! Today we all have inbuilt filter opportunities to prevent spams in web 1.0 technologies, but what about spams in web 2.0 platforms? These are called Spam 2.0, which is an umbrella term for spam that goes beyond the early days of text e-mail, which was the first type of spam. It generally refers to image spam, but spam delivered as instant messages, profile updates on Facebook, over-Twtting, irrelevant/promotional comments on blogs and cellphone text messages may also fall into the category.

Samba blog recently wrote on the problem of spams getting better! The post says:
This blog gets a significant number of spam comments...always has.  But more recently, I've realized it's getting harder to tell if a spam comment is truly spam or not.
It seems spammers are getting more sophisticated with their messages, more specific, less generic, including bits of relevant info that can throw you off.And this problem is faced by many bloggers including this me. 
A recent research says that, out of all email communications more than 90% is spams! What the hell. 
The solution to this problem lies in 'personalization'. This means we have to add even more of the precious element that is so hard for spam to duplicate. Make your e-mails to prospects, Facebook wall posts, blog comments, etc. extra personal. Why? Because it gives that special human touch to the message you are communicating that is almost impossible to duplicate with technology.
Also bring selectivity to your decision on giving somebody the permission to send you his/her updates. This is necessary keeping in mind that thousands of companies around the world are jumping into the bandwagon of social media for exploiting this 'sea of cost effective marketing opportunities', and they are spending billions of dollars to make sure that you are always at the receiving end of their marketing communication which no longer interests you, but bore you down! 
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