Wednesday, May 5, 2010

How to draw more value from digital marketing?

Post written by Anshul Gupta. Follow me on twitter.

Today, Digital marketing is like a laboratory where hundreds of thousands of experiments are being done every year to understand the underlying factors that generate better sales and improved customer loyalty.

Basically there are four central sources of value:

1] They develop a kind a alignment in their activities so that consumer can be engaged through every possible way.

2] They harness interests in their brands by syndicating contents that empowers the consumer to build his or her own marketing identity and, in the process, to serve as a brand ambassador.

3] They identify the need to think like a large-scale multimedia publisher as they manage a staggering increase in the content they create to support products, segments, channels, and promotions.

4] These marketers strategically plot how to gather and use the plethora of digital data now available.

Hitting the reset button on marketing begins by accepting a new perspective on what marketing needs to accomplish. It requires marketing executives to step up to a broader, cross-functional coordination role, armed with deep insights about the decision journey consumers are undertaking and the tools needed to guide it.

A more detailed report on the topic can be found at: Link.
Few interesting posts:
  • Share On Facebook
  • Tweet This Post
  • Digg This Post
  • Save Tis Post To Delicious
  • Share On Reddit
  • Share On LinkedIn