What is the difference between a developed country and developing country:- Information availability/ Access to information.
It’s true for individuals too…
Access to information is the biggest stumbling block in front of progress of a person/family/nation.
How can this simple fact offer us in terms of business opportunity at BOP?
A farmer in a village is being exploited by the moneylenders or mandiwallas sort of people because he/she does have the information; about: current lending rates, crop prices, right quality of seeds, benefits of providing education to his/her children etc…
These people in a developing country like India are being exploited every day, at every corner by these middlemen.
Where is the opportunity?
Well…the opportunity is: “ElIMINATE THE MIDDLEMEN”. It has profitable implications for both, Companies as well as the poor.
Examples?
Yes, many…
ITC e-choupal : Proving crop related information and trading in agro-produce.
HLL: Sakti Amma and other initiatives.
Drishtee: An rural entrepreneurship programme; providing information in health, agriculture etc.
And many others…
